Description
"At BMC trust is not just a word - it's a way of life!"
We are an award-winning, equal opportunity, culturally diverse, fun place to be. Giving back to the community drives us to be better every single day. Our work environment allows you to balance your priorities, because we know you will bring your best every day. We will champion your wins and shout them from the rooftops. Your peers will inspire, drive, support you, and make you laugh out loud!
We help our customers free up time and space to become an Autonomous Digital Enterprise that conquers the opportunities ahead - and are relentless in the pursuit of innovation! The Digital Marketing Manager is responsible for planning, executing, and managing online marketing campaigns across Latin America to market awareness of key BMC solutions and increase consideration through the buying cycle. Digital campaigns are crucial part and complementary to regional marketing integrated programs. The ideal candidate has a proven track record of developing strategies to increase website traffic, generate qualified leads, nurture and sustain healthy and continued information delivered to customers, and ultimately contributing to regional business growth through effective online strategies.
Key Responsibilities
- Set and execute the digital marketing strategy for assigned area, in close collaboration with marketing leadership, sales team and partners ecosystem
- Oversee digital platforms and select the qualified and strategic channels to build a brand presence, engage with followers, and promote content
- Create, deploy and optimize digital marketing campaigns across channels such as social media, search engines, email, and display ads.
- Identify target audiences and lead the segmentation based on demographics, behaviors, and interests to ensure marketing efforts are reaching the right people.
- Work close to regional marketing peers in joint efforts to coordinate and engage digital programs into regional marketing strategies
- Work with content team to develop and curate engaging content such as blog posts, social media updates, videos, graphics, and email newsletters, supporting global initiatives with localized focus, input and customization
- Setting up automated email workflows for lead nurturing, onboarding and re-engagement
- Gather insights from customer interactions and surveys to refine digital marketing efforts
- Track performance of digital marketing platforms to monitor and report KPIs of digital campaigns, identify areas of improvement, optimize ongoing programs and make data-driven decisions
- Keep up with the latest trends, tools and best practices in digital marketing
- Manage program budgets within BMC guidelines across demand teams
- Able to dynamically adapt to changes in market and corporate strategy
- Utilize infrastructure tools to analyze pipeline and adjust digital program mix accordingly to meet sales needs. Ability to convert data into knowledge.
Requirements
- 5+ years related digital marketing experience, preferably in an enterprise IT environment.
- Keen understanding of comprehensive digital marketing strategies
- Creative to stand out in a competitive digital space
- Strong written and verbal communication skills for content creation, engagement and reporting
- Results driven, teamwork oriented and customer focused
- Analytical and process skills
- Fluent in English, Portuguese and Spanish
- Ability to manage multiple campaigns simultaneously and meet deadlines
Our commitment to you!
BMC's culture is built around its people. We have 6000+ brilliant minds working together across the globe. You won't be known just by your employee number, but for your true authentic self. BMC lets you be YOU!
If after reading the above, You're unsure if you meet the qualifications of this role but are deeply excited about BMC and this team, we still encourage you to apply! We want to attract talents from diverse backgrounds and experience to ensure we face the world together with the best ideas!
BMC is committed to equal opportunity employment regardless of race, age, sex, creed, color, religion, citizenship status, sexual orientation, gender, gender expression, gender identity, national origin, disability, marital status, pregnancy, disabled veteran or status as a protected veteran. If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page.
BMC Software maintains a strict policy of not requesting any form of payment in exchange for employment opportunities, upholding a fair and ethical hiring process.CA-LH
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