Description
Job Overview
This role stewards the insight development critical to Bob's growth strategy, combining deep understanding of consumers and competitors with strong go-to-market acumen to challenge, improve, and facilitate the prioritization of our growth agenda. The Director, Growth Strategy & Insights will be our go-to expert on consumer behaviors and preferences (across physical and digital channels) and a trusted advisor on key strategic choices that leverage those insights. Reporting to the Chief Growth Officer (CGO), this leader will be a core member of a management team that collectively oversees the Marketing and Ecommerce functions of the company, while also collaborating closely with the Retail organization and other cross-functional partners. As a CGO team, we measure our success primarily on the basis of: sales growth (overall and comp stores), customer acquisition, customer lifetime value, and go-to-market effectiveness/efficiency.
Together with their direct team, this leader will own and innovate a diverse set of tools, datasets, and partnerships that will deliver the insights required to optimize our growth strategy across the enterprise. Those direct ownership responsibilities are listed in detail below. But on top of this ‘insights engine', a core responsibility of the Director, Growth Strategy & Insights is to synthesize across data sources, apply business judgment, and partner closely with other leaders (both inside and outside the CGO team) to drive to strategic decisions and corresponding actions. The ‘insights engine' has three key elements: (1) growth investment prioritization inputs; (2) brand, marketing, and media analytics; (3) web/e-commerce analytics. Specific responsibilities are clustered within those key areas below:
Growth investment prioritization inputs:
U.S. (national) market insights: total addressable market (size, growth); market share (traffic, sales); market segmentation (price, channel, sub-category, etc.).
Market-level insights: regional demand trends (size, growth); DMA-level share (traffic, sales); existing vs. new (to Bob's) market growth potential and economics; local competitive dynamics.
Competitive insights: market share trends (across geographies); competitive benchmarking (marketing/messaging, assortment, go-to-market tactics).
Consumer insights: consumer segmentation (total market, Bob's); consumer panel data/analytics (credit card panels and similar).
Business case development / ROI analysis on alternative investments (e.g., new vs. existing markets; working vs. non-working media spend; insourcing vs. partnerships).
Brand, marketing, and media analytics:
Brand health / brand tracker [quantitative, longitudinal].
Attitudes & usage studies [quantitative].
Qualitative consumer research (brand perceptions, product feedback, concept testing, etc.).
Creative testing [quantitative & qualitative].
Media mix modeling/analysis (in-house work + agency/vendor partnership).
Web / e-commerce analytics:
Traffic sources (week-to-week monitoring, longer-term planning).
Funnel metrics and modeling (page views, ATC, CVR, etc.).
A/B testing: prioritization, set-up, execution, interpretation of results, partnering to implement winning solutions.
Tag management / tracking (Google Tag Manager)
Oversight of data engineering work (with Business Intelligence / IT partners).
The majority of the CGO team operates in a hybrid set-up, working from the home office (Manchester, CT) 1-2 days per week and otherwise working remotely. For the right candidate, this job could be designated as a remote role, but even in that case we would expect 2-4 days of in-office work per month, given that this is a highly collaborative job, integrating across many (senior) stakeholders. There also will be ~quarterly travel (within the U.S.) for market visits, agency meetings, focus groups, and other field-based research.
What You'll Bring to Bob's
At Bob's Discount Furniture, we value the unique skills and experiences that each candidate brings. Success in this role is driven by a combination of technical expertise, problem-solving abilities, behavioral and leadership skills, and customer focus. If you thrive in a dynamic environment and enjoy leveraging your skills to make an impact, this is the perfect opportunity for you!
Key Skills for Success
To excel in this role, you will need to demonstrate strengths in the following skill areas:
Core Competencies & Expertise
Leadership
Problem-solving & decision-making: Aptitude for translating complex insights into actionable strategies that improve sales growth, customer acquisition, and lifetime value.
Strategic influence & cross-functional leadership: Ability to partner with senior leaders across functions (particularly Marketing, Ecommerce, and Retail) to drive data-informed decisions.
Innovation & continuous improvement: Leading the evolution of analytical tools, methodologies, and partnerships to enhance the organization's competitive advantage.
Team leadership & development: Coaching and developing analytical talent in a lean team environment while effectively managing external vendor relationships.
Technical
Data analytics & consumer insights: Expertise in synthesizing data from multiple sources (market trends, competitive intelligence, consumer research, web analytics) to inform strategic decision-making.
Go-to-market strategy & performance measurement: Ability to assess marketing, brand, and e-commerce performance using advanced analytics.
Financial & ROI analysis: Strong business case development skills, including evaluating growth investments, marketing efficiency, and market expansion strategies.
Digital & e-commerce analytics: Proficiency in tracking and interpreting digital performance metrics.
Who We Are
At Bob's, we have fun, we love what we do, and we're growing fast! As one of the leading omni-channel furniture retailers in the country with over 200 stores, we're committed to creating a workplace that values skills-based hiring, diverse perspectives, and an inclusive culture where everyone can thrive.
How We Will Support Your Success
We know you have many choices when it comes to your career. At Bob's, we invest in your growth, well-being, and career advancement.
Benefits & Perks
Competitive Medical, Dental, and Vision Insurance
Generous paid time off, including vacation, personal days, sick leave, holidays, and your birthday!
401(k) Profit Sharing Plan with a generous company match
Pet Insurance and employer-paid Life Insurance options
Professional Development: Tuition reimbursement, on-demand learning, and career progression pathways
Employee Discount starting on Day 1, plus exclusive partner discounts
And so much more!
Our Culture & Core Values
At Bob's, we believe in fostering a positive, inclusive, and skill-driven work environment. Our core values-Honesty, Integrity, Transparency, Community, Safety, Diversity, Accountability, and Fun—guide everything we do. We're not just a workplace; we're a team that supports and celebrates each other!
Minimum Qualifications
Bachelor's degree
10+ years of experience in strategic, analytical roles within commercial functions
Background in B2C/retail or SMB-oriented B2B environments serving large customer bases
Consulting or agency experience preferred, especially in service-oriented functions
Proven managerial experience with the ability to lead and develop a lean team
Strong interest in attracting, mentoring, and growing top analytical talent
Advanced experience with Excel. Power BI preferred as well
Comfortable working with and influencing senior leadership across the organization
Diversity is a Core Value at Bob's
At Bob's Discount Furniture, we want you to feel at home. Whether you're shopping with us or a part of the Bob's team, we want you to know that you are valued, appreciated, and free to be who you are. We are committed to creating a place as diverse as the communities we serve.
Expected Base Pay Not Including Potential Commissions, Incentive, Bonus, etc. Opportunities:
154-194k base salary + bonus target
It is policy of Bob's Discount Furniture, Inc., to provide equal employment opportunity to all employees and applicants for employment. No person shall be discriminated against or harassed because of race, religion, color, sex, age, national origin, disability, pregnancy, citizenship, veteran or military status, or any other protected status in accordance with federal, state or local law.
If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact talentacquistionteam@mybobs.com. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.
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