Event Attraction Strategist Job Listing at City of Edmonton in Edmonton, AB (Job ID 52719)

Description

Are you a strategic thinker with a passion for bringing world-class events to a vibrant city? The City of Edmonton is seeking a highly motivated and experienced Event Attraction Strategist to play a pivotal role in enhancing our city's global profile. This unique position focuses on attracting key national and international sport and culture events that align with the City Plan and Economic Action Plan, contributing to economic diversity and fostering community engagement. If you thrive on building strong relationships with diverse partners and are skilled in complex negotiations, we invite you to be a part of our dynamic team.

This position is central to advancing Edmonton's efforts to attract national and international sport and culture events. You will work collaboratively with Explore Edmonton's Sport and Culture Team, event producers, provincial and national sport organizations, and international rights holders. A key function involves building strong relationships and partnerships with diverse groups, managing potentially differing priorities and objectives. You will also liaise extensively with major event venues and professional sports teams, as well as various internal City of Edmonton branches to ensure seamless collaboration and support for major events. Utilizing your technical skills and expertise, you will align sponsorship budgets with event roadmapping and draft agreements to maximize benefits for the City of Edmonton and community .

What will you do?

• Lead the development and updating of the Major Events Strategic Framework in partnership with Explore Edmonton, ensuring alignment with City objectives and positioning Edmonton as a premier event host city
• Collaborate on marketing and communications plans to support the Major Events Framework and successful event activation
• Engage with sport and cultural groups to align efforts and drive legacy initiatives
• Assist in developing high-calibre event bids and negotiations, gathering data, developing realistic budgets, and articulating value propositions to secure events for the city
• Draft reports and materials to support City leadership presentations, including those to City Council
• Initiate and draft all sponsorship agreements for secured events, ensuring mutually beneficial terms and protecting the organization's interests
• Provide strategic direction and support for funding, agreements, and sponsorships, ensuring desired community benefits are realized
• Establish and maintain regular communication channels and build trust with event producers, rights holders, venue operators, government entities, and City colleagues
• Actively listen to and understand the needs, goals, and challenges of event partners, offering support and resources
• Address and resolve issues or conflicts that may arise during events or with partners
• Other duties as assigned