Description
Are you a strategic storyteller who can turn city initiatives into compelling invitations for business growth? We're looking for a multi-talented marketing and communications professional who thrives on creating innovative content across diverse channels. Come and be a part of helping the City promote and market our many economic development and investment opportunities to a global audience!
The Urban Planning and Economy department is looking to add a proactive thinker with an in-depth knowledge about economic and industrial development. You will be a key player in a team of marketing and communications professionals, adding your skills to ours to help promote the financial opportunities and benefits of investing in Edmonton.
As the successful candidate, you will plan, develop and deliver strategic, audience-focused marketing initiatives that support businesses, investment attraction and economic growth for the City of Edmonton. You will contribute to key branch priorities, including the Industrial Investment, Downtown and Economic action plans.
What will you do?
- Develop and execute integrated marketing and communication plans to support economic development, business retention and WinterCity initiatives
- Lead market research activities to uncover audience insights and inform high-level strategic decision-making.
- Collaborate with subject matter experts to translate complex economic priorities into persuasive promotional plans.
- Deploy innovative tactics across digital, social, print, paid media and experiential channels to reach target audiences
- Write and produce high-quality marketing copy, advertising materials and strategic communications
- Direct and execute content creation, including capturing and editing photo and video assets to support visual storytelling
- Ensure all initiatives align with corporate standards and brand guidelines
- Manage media inquiries
- Work with other communications teams within the City to amplify economic success stories
- Monitor, track and report on campaign performance, providing recommendations to improve effectiveness
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