Regional Director of Sales: Senior Living (Mid-Atlantic Region) Job Listing at Discovery Senior Living in Richmond, VA (Job ID 921303)

Description

Discovery Senior Living is looking for a Regional Director of Sales to join our team!

Are you a strategic sales leader who thrives on driving results, building strong teams, and helping seniors find the perfect place to call home? Discovery Senior Living is seeking a Regional Director of Sales (RDS) to partner with our vibrant communities and lead high-performing sales teams across the Mid-Atlantic region (Maryland, Delaware, South Jersey). We are targeting candidates in the following locations: Richmond, VA, East Maryland, Delaware, Philadelphia, PA, Southern NJ.

This position offers a base of $130k with an annual target bonus of 10%. 

At Discovery Senior Living, you'll be empowered to make a real impact—not only in occupancy and census growth, but in the lives of the residents we serve and the professionals you coach and develop. As part of our team, you'll find a purpose-driven environment where your influence fuels progress and your voice is valued.

If you're ready to lead with heart, sharpen sales performance, and be part of a dynamic and growing organization, we'd love to meet you. Apply today and join a community where your leadership truly matters.

What You'll Do

In this influential role, you'll serve as the go-to sales leader for multiple communities, guiding local teams toward sustained success:

• Champion sales performance by driving move-ins and helping communities achieve census goals
• Partner with Executive Directors and Regional Operations Leaders to coach and support on-site Senior Lifestyle Counselors (SLCs) and Coordinators
• Conduct site visits to assess sales operations and provide in-person coaching and audits
• Analyze sales activity and conversion data, providing actionable insights and consistent reporting
• Deliver onboarding and ongoing training for new and tenured sales associates
• Help recruit, screen, and onboard new SLC talent in partnership with leadership
• Oversee CRM utilization, lead tracking, and compliance with sales best practices
• Manage sales tools and programs such as mystery shopping, recorded call reviews, and compensation plan implementation
• Maintain a deep understanding of market conditions, competition, and pricing strategy
• Drive team motivation and performance through leadership, accountability, and culture-building

What You Bring

Required:

• 5+ years of experience in a dynamic sales environment, with 3+ years in a regional or multi-site sales leadership role
• Bachelor's degree in Business, Marketing, Communications, or a related field
• Demonstrated success coaching high-performing sales professionals
• Experience with CRM systems and reporting dashboards
• Ability to influence cross-functional leaders and build trusted relationships across teams
• Strong communication, problem-solving, and presentation skills
• Passion for serving older adults and enhancing their journey into senior living

Desired:

• Senior living or healthcare sales experience
• Experience designing or implementing regional sales strategies across multiple locations
• Familiarity with value-based pricing models and local competitive landscapes

Work Environment & Travel

This role requires regular travel—approximately 50–80%—to communities across your assigned region. You'll split your time between community visits, virtual coaching, and administrative work.

Benefits You'll Enjoy:

We offer a comprehensive benefits package that includes competitive pay with early access to earned wages, flexible scheduling, health, dental, vision, life, and disability insurance, paid time off and holidays, a 401(k) with employer match, paid training and growth opportunities, meals and uniforms (where applicable), and additional perks such as an Employee Assistance Program (EAP), volunteer time off, and wellness-related benefits.

About Discovery Senior Living

Discovery Senior Living is one of the largest senior living operators in the U.S., with over 350 communities and 35,000 homes across nearly 40 states. Backed by three decades of award-winning experience, Discovery leads a family of companies—including Discovery Management Group, Integral Senior Living, Provincial Senior Living, Morada Senior Living, TerraBella Senior Living, LakeHouse Senior Living, Arvum Senior Living, Discovery Development Group, Discovery Design Concepts, STAT Marketing, and Discovery at Home. With 19,000 dedicated employees and an innovative “Experiential Living” philosophy, Discovery is recognized for its leadership in performance, lifestyle customization, and senior living innovation.

Equal Opportunity Employer: We are proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all team members. EOE D/V

A Note to Applicants: This job description outlines the general nature and level of responsibilities for this role and is not an exhaustive list of all duties. Qualified individuals with disabilities, as defined by the ADA, must be able to perform the essential job functions with or without reasonable accommodation, as determined on a case-by-case basis.

Agency Policy: We do not accept unsolicited resumes from staffing agencies. Please refrain from contacting hiring managers directly.

Employment Scam Warning: We only post jobs on our official careers site and accept applications through that platform. We do not conduct interviews via text or social media or ask for personal or banking information. To learn more, visit the Federal Trade Commission's tips on employment scams.