Description
What's Under the Hood
DriveTime Family of Brands is the largest privately owned used car sales finance & servicing company in the nation. Headquartered in Tempe, Arizona and Dallas, Texas, we create opportunities and improve the lives of our customers and our employees by placing a focus on putting the right customer, in the right vehicle, on the right terms and on their path to ownership.
You can find DriveTime's tire tracks across the nation with dealerships where we embrace a transparent pricing approach, eliminating haggling and gimmicks and reconditioning centers where we breathe new life into pre-owned vehicles. Regardless of where you're located, if you've got DRIVE and you're looking to make an impact, we'd love for you to make a difference with us!
That's Nice, But What's the Job?
In short, as the Director, Digital Marketing Analytics & Performance Media (Director, Digital Marketing Analytics), you will own the strategy, execution, and measurement of DriveTime's paid digital marketing investments across paid search and paid social, managing a $50M+ annual budget. You will lead a team of high-performing analysts responsible for driving high-quality leads and conversions to our dealership network through data-driven, performance-focused marketing.
Your leadership will push the boundaries of marketing innovation—creative and audience strategy, landing page experiences, experimentation, and ad tech evolution—while partnering closely with Product, BI, and Data Science to advance our competitive edge.
In long, the Director, Digital Marketing Analytics & Performance Media, is responsible for:
- Performance Marketing Strategy & Execution
- Own the end-to-end paid media strategy across paid search (Google Ads, Bing Ads) and paid social (Meta Ads)
- Define and execute creative strategy, audience strategy, and landing page experience optimization
- Launch, scale, and optimize campaigns to maximize lead generation and conversion for used car sales at dealerships
- Lead a $50M+ performance marketing budget with rigorous ROI discipline
- Analytics, Measurement & Experimentation
- Deliver visibility into marketing investments through dashboards, insights, and storytelling to senior leadership
- Design and interpret incrementality tests, geo-lift studies, A/B experiments, and platform lift tests
- Own A/B test measurement, reporting, and insight generation to improve user experience and conversion rates
- Drive continuous creative, messaging, and ad copy testing
- Ad Tech & Future-Readiness
- Evolve DriveTime's ad tech stack to be resilient in a cookie-loss environment
- Implement and optimize Facebook CAPI, Google Enhanced Conversions, and other server-side tracking methods
- Lead the evolution of our paid search strategy as AI transforms the search results landscape
- Leadership & Collaboration
- Lead, mentor, and develop a team of analysts, elevating technical and strategic capability
- Partner with BI and Data Science teams to build improved measurement, targeting, and predictive capabilities
- Collaborate with Product, Marketing, and Technology teams to translate goals into scalable data-driven solutions
- Manage key digital media vendors and platform partners
So What Kind of Folks Are We Looking For?
- Analytical and Data-Driven: You have excellent problem-solving skills and can analyze data to uncover insights and drive actionable outcomes.
- Mentor and Leader: You enjoy mentoring others and embrace opportunities to grow as a leader.
- Excellent verbal and written communication skills: The ability to talk and write with confidence, charisma and competence for a wide variety of audiences including management
- Operate autonomously: This isn't a “hold your hand” kind of role. We give you autonomy to be creative in your space and do your thing. We need an individual that is self-motivated to get the work done and get the work done well.
- Agile: Our vertical changes and develops quickly. Thriving in a fast paced environment and being able to pivot priorities efficiently is a must.
The Specifics:
- 7+ years of experience in a highly analytical role
- 2+ experience managing or mentoring analysts
- Bachelor's degree in Finance, Mathematics, Statistics, Analytics, Economics, Engineering, or a related field
- Proficient in SQL, Python, and data visualization tools like Tableau
- Well versed in A/B testing and experimental design
So What About the Perks? Perks matter
- We take a hybrid work approach, finding balance between the benefits of in-person and work-from-home environments. This position has an on-site expectation of a minimum of three days a week.
- Medical, dental, and vision, oh my! DriveTime Family of Brands covers a sizable amount of insurance premiums to ensure our employees receive top-tier healthcare coverage.
- But Wait, There's More. 401(K), Company paid life insurance policy, short and long-term disability coverage to name a few.
- Growth Opportunities. You grow, I grow, we all grow! But seriously, DriveTime Family of Brands is committed to providing its employees with every opportunity to grow professionally with roughly over 1,000 employees promoted year over year.
- Tuition Reimbursement. We're as passionate about your professional development as you are. With that, we'll put our money where our mouth is.
- Wellness Program. Health is wealth! This program includes self-guided coaching and journeys, cash incentives and discounts on your medical premiums through engaging in fun activities!
- Gratitude is Green. We offer competitive pay across the organization, because, well… money matters!
- In-House Gym. We want our employees to be the best versions of themselves. So come early, take a break in your day or finish strong with a workout!
- Give Us a Reason (or not), and We'll Celebrate. Regardless of whether there is a holiday or not, we are finding ways to kick back and enjoy each other's company outside of day-to-day work.
- Smart-Casual Dress. Come dressed in jeans (you'll fit right in with the rest of us).
- Paid Time Off. Not just lip service: we work hard, to play hard! Paid time off includes (for all full-time roles) wellness days, holidays, and good ole' fashioned YOU time! For our Part-timers, don't fear you get some time too...vacation time is available - the more you work, the more you earn!
Anything Else? Absolutely.
DriveTime Family of Brands is Great Place to Work Certified! And get this: 90% of our rockstar employees say they feel right at home here. We could spend a lot of time having you read about ALL our awards, but we'll save time (and practice some humility) just naming a few others; Comparably Awards: Best Company for Diversity, Best Company Culture and Best Company Leadership, oh and don't forget Phoenix Business Journal Healthiest Employers (okay, we'll stop there)!
Hiring is contingent upon successful completion of our background and drug screening process. DriveTime is a drug-free, tobacco-free workplace and an Equal Opportunity Employer.
And when it comes to hiring, we don't just look for the right person for the job, we seek out the right person for DriveTime. Buckle up for plenty of opportunities to grow in a professional, fun, and high-energy environment!
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