Email Marketing Specialist (Temp) - Remote Job Listing at Harbor Freight Tools in Calabasas, CA (Job ID 1288873)

Description

The Email Marketing Specialist is responsible for the day-to-day email production and delivery. This person will ensure accuracy and quality in the setup and execution of campaigns and customer journeys. The Email Marketing Coordinator will work closely with the Email Marketing Manager and other team members to execute Harbor Freight's email retention efforts.

Essential Duties and Responsibilities

• Assist in the day-to-day campaign setup for automated and manual email campaign launches.
• Execute marketing campaigns in a timely manner.
• Perform thorough QA checks on all campaigns; ensuring content accuracy, functioning links, and assess segmentation/audience settings
• Strive to optimize email campaigns against key performance metrics including open and click rates.
• Implement tracking links and tagging to support comprehensive reporting model
• Manage the list import process, including data hygiene and validation
• Manage global email calendar and coordinating with internal stakeholders
• Analyze the performance of your campaigns, summarize key insights, and offer recommended next steps.
• Help drive improvements and/or evolve email templates and email capabilities.
• Multi-task while maintaining a high attention to detail
• Ability to actively own, manage, and be accountable for all assigned projects through final delivery, meeting all timeline milestones
• Keeping up to date with email marketing best practices and strategies.
• Assist with the setup and expansion of additional retention channels including SMS

• Staff supervision and Development – No
• Decision Making – Marketing
• Travel –   N/A
• Location – Corporate HQ

• 3 years of relevant experience in an Email Production/Planning Role
• Bachelor's Degree from an accredited institution
• Understanding of digital marketing principles, specifically email marketing best practices
• High attention to detail, deadlines, and accuracy with minimum supervision
• Ability to thrive in a fast-paced, metric driven environment
• Ability to make sound decisions with a strong sense of urgency, possessing a high degree of professionalism, integrity, and objectivity
• Excellent team player with a positive attitude and ability to work collaboratively to drive projects to successful completion

• Experience using an email service provider (ESP) platform(s).
  • Experience in Oracle Responsys a Plus
• Understanding and consideration of CAN-SPAM and other email requirements
• Knowledge of HTML
• Basic to intermediate SQL skills a plus

• stand, walk, sit for extended periods of time
• speak and listen to others in person and over the phone
• use keyboard and read from computer screen and reports
• lift up to 15 lbs