Marketing Director, APAC Job Listing at Intralinks in Sydney, NSW (Job ID R40400)

Description

As a leading financial services and healthcare technology company based on revenue, SS&C is headquartered in Windsor, Connecticut, and has 27,000+ employees in 35 countries. Some 20,000 financial services and healthcare organizations, from the world's largest companies to small and mid-market firms, rely on SS&C for expertise, scale, and technology.

Job Description

APAC Marketing Director

Locations: Singapore or Sydney | Hybrid

Get To Know Us:

SS&C Intralinks is seeking a highly motivated leader responsible for shaping and executing the global marketing strategy for APAC. The Marketing Director will champion the marketing strategy for the region, drive brand presence and business growth across the regions diverse, established and evolving markets.

This role requires a strategic thinker and experienced marketer who can develop and implement effective marketing programs to drive customer acquisition, revenue growth, and market share expansion within the B2B space. The Director will lead a team of regional growth marketers, collaborate cross-functionally, and leverage data-driven insights to achieve ambitious growth targets.

This person will be responsible for developing and executing the comprehensive marketing vision and strategy for the APAC region. . This role involves close collaboration with our Product Marketing team and ensuring we have a GTM presence through a full funnel channel strategy.

Why You Will Love It Here!

• Flexibility: Hybrid Work Model and Business Casual Dress Code, including jeans, Centralized location
• Work/Life Balance: Flexible Personal/Vacation Time Off, Sick Leave, Paid Holidays
• Your Wellbeing: Medical, Dental, Vision, Employee Assistance Program, Parental Leave and Well-Stocked Pantry
• Diversity & Inclusion: Committed to Welcoming, Celebrating and Thriving on Diversity
• Training: Hands-On, Team-Customized, including SS&C University
• Education: Paid further education opportunities for employees who are eligible
• Extra Perks: Bonus Scheme, SS&C Stock(s) Allocation for employees who are eligible

What You Will Get To Do:

Growth Marketing Strategy and Forecasting:

• Develop a GTM strategy that supports revenue and pipeline growth targets at a regional and global level
• Forecast impact of marketing campaigns on revenue and pipeline targets
• Collaborate with senior leadership and sales leadership to ensure alignment

Campaign Strategy and Planning:

• Develop campaign strategy focused on Ideal Customer Profile (ICP), Persona, and Total Addressable Market (TAL) and customer journey
• Develop a campaign go-to-market (GTM) plan based on strategy
• Develop and drive integrated GTM campaigns to drive customer acquisition, engagement, and retention
• Collaborate with cross-functional teams to define campaign objectives, target audience, messaging, and KPIs
• Drive the campaign plan, ensuring everyone meets SLAs and adjusting as necessary

Content Development and Management:

• Manage the development of campaign messaging, content, and creative assets
• Collaborate with the content marketing team to create compelling content, including whitepapers, case studies, videos, podcasts, social content etc
• Partner with web, design, and automation team to get campaign pages and creative assets live
• Drive the creation and optimization of landing pages, email campaigns, and other campaign assets

Campaign Execution and Optimization:

• Ensure the execution of marketing campaigns across multiple channels, including email, social media, digital advertising, and events is aligned with strategy
• Responsible for campaign performance and optimization to improve ROI and KPIs.
• Compile monthly reports on campaign performance, continuously assessing and reporting on the results of campaigns and implementing improvements as necessary

Cross-Functional Collaboration:

• Partner with product marketing, digital, marketing operations, and web teams to design, test, and evolve lead nurturing tactics and build a cohesive demand generation strategy
• Collaborate with the sales, product and customer success teams to ensure campaign strategy aligns with their needs
• Organize stakeholder meetings, set agendas, and keep stakeholders informed
• Lead the execution of marketing programs from start to finish, uniting a cross-functional sales and marketing team, leveraging internal support via the enablement team, and driving collaboration
• Work closely with digital media team to ensure campaigns are activated effectively and that agencies are working off the same strategy

Reporting and Analysis:

• Analyze insights for campaigns
• Create monthly reporting decks shared with marketing and business stakeholders
• Conduct monthly reporting calls to business stakeholders by campaign

What You Will Bring:

• 10+ years of experience in B2B marketing, with a focus on SaaS products
• Proven track record of developing and executing successful marketing campaigns
• Strong project management skills, with the ability to manage multiple projects simultaneously
• Strong analytical skills and expertise in data-driven decision-making
• Demonstrated experience in managing marketing budgets and achieving ROI targets
• Exceptional leadership and team management skills
• Proficiency in marketing technology tools and platforms
• Excellent communication, presentation, and interpersonal skills
• Ability to excel in a fast-paced, dynamic environment and adapt to changing priorities
• Creative thinker with a passion for marketing and technology
• Working understanding of account-based experiences

Tools we use:

• Marketo
• Bizible/Marketo Measure
• Salesforce
• Adobe Analytics
• Tableau
• Workfront
• Gainsight
• Walnut
• SalesLoft

We encourage applications from people of all backgrounds to enable us to bring diverse perspectives to our thinking and conversation. It's important to us that we strive to have a workforce that is diverse in the widest sense.

Thank you for your interest in SS&C! If applicable, to further explore this opportunity, please apply directly with us through our Careers page on our corporate website @ www.ssctech.com/careers.

Unless explicitly requested or approached by SS&C Technologies, Inc. or any of its affiliated companies, the company will not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services.

SS&C Technologies is an Equal Employment Opportunity employer and does not discriminate against any applicant for employment or employee on the basis of race, color, religious creed, gender, age, marital status, sexual orientation, national origin, disability, veteran status or any other classification protected by applicable discrimination laws.