Web Strategy Director Job Listing at Intralinks in New York, NY (Job ID R31314)

Description

As a leading financial services and healthcare technology company based on revenue, SS&C is headquartered in Windsor, Connecticut, and has 27,000+ employees in 35 countries. Some 20,000 financial services and healthcare organizations, from the world's largest companies to small and mid-market firms, rely on SS&C for expertise, scale, and technology.

Job Description

SS&C Intralinks is seeking an experienced Director of Web Strategy and Operations to manage and evolve the Intralinks digital ecosystem, which includes a newly-designed Intralinks.com website, international localized site versions, and an AI-driven chat experience, to deliver a more personalized, dynamic experience to our visitors.

The selected candidate will lead a team that includes developers, an SEO expert, and a conversion rate optimization expert while collaborating closely with the creative teams, growth marketing and product marketing to deliver a cohesive, high-performing digital presence.

The right leader will be able to create and drive a strategic vision to achieve business outcomes, while balancing day-to-day execution, team leadership and cross-functional collaboration.  They will need a combination of digital marketing acumen, strategic planning experience, technical expertise, user-experience best practices and project management skills to achieve the best outcomes.

Leadership & Collaboration

• Lead developers, an SEO specialist, and a Conversion Optimization expert to execute website strategy, deliver day-to-day needs and meet performance goals.
• Collaborate closely with the creative and design teams to align visual and functional elements of the website with brand standards and user needs.
• Act as the central point of coordination for website-related initiatives, ensuring seamless cross-functional collaboration across growth marketing, product marketing, IT and sales teams.
• Develop, manage, and execute project plans for website updates and new initiatives, delivering on time and with regular updates to stakeholders.
• Lead the web team in establishing visitor recognition and dynamic content serving capabilities that deliver a highly-relevant and personalized experience for visitors.

Digital Experience & Analytics

• Utilize Google Analytics 4 (GA4) and other analytics tools to monitor analyze and report regularly on website performance, traffic trends, and engagement metrics.
• Leverage data analysis to identify opportunities and challenges and create the plan to take the appropriate action.

• Guide the SEO efforts to enhance organic search rankings, traffic, and visibility.
• Oversee testing, experimentation and conversion rate optimization initiatives to improve user journeys, engage visitors and deliver marketing qualified leads that turn into opportunities.

Technology & Innovation

• Oversee technical aspects of website operations, including integrations and plugin management.
• Leverage a working knowledge of PHP to guide and support development efforts as needed.

• Manage website development projects, overseeing new feature implementation, design updates, and technical optimization.
• Maintain website governance, ensuring compliance with industry regulations and best practices.
• Collaborate with legal and IT teams to safeguard data privacy and website security.
• Evaluate and implement new technologies as needed.

Education & Experience

• Bachelor's degree in Marketing, Computer Science, Web Development, or a related field (or equivalent experience).
• 7+ years of experience in website leadership and successfully delivering business outcomes.
• Proven experience managing a diverse team including developers, SEO specialists, Conversion experts and marketing professionals.
• Direct experience implementing and managing chat technology.
• Working knowledge of web visitor identification and personalization tools and technology.

Skills

• A proven ability to communicate plans and initiatives to all levels of the organization including senior executives, cross-functional collaborators and executional teams.
• Expertise in content management, CDN and serving platforms (Drupal, Akami, Acquia) and related tools (VWO or Optimizely, SiteImprove, Search Console, SimilarWeb, etc)
• Experience implementing chat technology to effectively engage visitors and transition them to the appropriate live parties.
• Proficiency with Google Analytics 4 (GA4), Tag Manager, and other analytics tools.
• Strong knowledge of SEO, Conversion, and UX/UI principles.
• Basic coding knowledge (HTML, CSS, JavaScript), with a working knowledge of PHP as a strong plus.
• Familiarity with marketing automation tools and CRM systems.
• Understanding of website compliance standards (e.g., GDPR, ADA).
• Excellent communication and stakeholder management abilities.
• Strong project management and leadership skills to drive collaboration and execution.

Unless explicitly requested or approached by SS&C Technologies, Inc. or any of its affiliated companies, the company will not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services.

SS&C Technologies is an Equal Employment Opportunity employer and does not discriminate against any applicant for employment or employee on the basis of race, color, religious creed, gender, age, marital status, sexual orientation, national origin, disability, veteran status or any other classification protected by applicable discrimination laws.