Associate Manager, CRM Job Listing at Kelly Services in San Francisco, CA (Job ID US3599604_BH9958055)

Description

Title: Associate Manager, CRM – US Local Markets
Contract Duration: Until Jan 2025
Contract Type: W2 under Staffing Supplier
Pay Rate: $70-76/hour
Start Date: As soon as possible
Location: San Francisco, CA (2nd St); hybrid - remote possibility
Visa Sponsorship: Not provided
Executive Summary
We are seeking a strategic, resourceful, and high-performing Associate Manager, CRM to support US Local Markets growth campaigns and competitive response initiatives. This individual will play a key role in executing and optimizing marketing campaigns across owned channels, such as email, push, and in-app banners. The right candidate is highly detail-oriented, adaptable, and thrives in a fast-paced environment supporting multiple cross-functional teams and high-impact projects.
Key Responsibilities

• Own and execute CRM strategy for all US Local Markets consumer experiments and campaigns, including determining channel selection and send cadence
• Create rapid testing frameworks and strategies for CRM channels to support growth and competitive win-back initiatives
• Manage end-to-end development and execution of email, push, and in-app campaigns, including creative brief management, asset review, and campaign launches
• Pull and segment lists from Snowflake using SQL and upload audiences to marketing platforms
• Track and report on campaign progress, performance, and learnings, proactively making recommendations for next steps
• Optimize engagement metrics through A/B testing, application of CRM insights, and addressing performance inconsistencies
• Build and maintain cross-functional stakeholder relationships with Strategy & Operations, Merchant Account Management, Analytics, and Product teams
• Stay updated on industry best practices for retention marketing, CRM operations, and customer communications; share learnings with the broader team

Skills & Qualifications

• 4+ years' experience in customer retention marketing, customer engagement, or CRM operations
• Demonstrated track record of developing profitable retention programs and exceeding performance targets
• Highly motivated, entrepreneurial, and able to work independently while building consensus and strong partnerships
• Strong passion for customer experience and maximizing customer value
• Agile and able to make strategic pivots quickly to support business needs
• Ability to translate value propositions and messaging into effective, channel-specific copy with understanding of CX lifecycle
• Excellent analytical skills with experience in end-to-end, data-driven marketing strategy and execution
• Strong stakeholder management and interpersonal skills
• Bachelor's degree or equivalent required; Master's degree a plus
• Basic knowledge of SQL, HTML, and data visualization platforms (e.g., Tableau, Periscope) is a plus
• Spanish language fluency is a plus

As part of our promise to talent, Kelly supports those who work with us through a variety of benefits, perks, and work-related resources. Kelly offers eligible employees voluntary benefit plans including medical, dental, vision, telemedicine, term life, whole life, accident insurance, critical illness, a legal plan, and short-term disability. As a Kelly employee, you will have access to a retirement savings plan, service bonus and holiday pay plans (earn up to eight paid holidays per benefit year), and a transit spending account. In addition, employees are entitled to earn paid sick leave under the applicable state or local plan. Click here for more information on benefits and perks that may be available to you as a member of the Kelly Talent Community.

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About Kelly

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