Eloqua Campaign Specialist/ Manager Job Listing at Kelly Services in Midland, MI (Job ID US3593592_BH9930902)

Description

Exciting Opportunity with Kelly – We are currently hiring for an Eloqua Campaign Specialist/Manager with our prestigious client in Midland, MI, USA.

Title: Eloqua Campaign Specialist/ Manager
Location: Midland, MI, USA
Contract length: 12 months
Role has flexible hybrid and Remote option available.
Shift schedule: Mon to Friday

About the Role

• Clients Performance Silicones department is seeking a detail-oriented and results-driven Eloqua Campaign Specialist/Manager to join their EDGE Marketing Communications Operations team.
• This individual contributor role is essential in executing digital marketing campaigns that drive customer engagement, brand awareness, lead generation, and sales opportunity acceleration across the customer journey.
• The candidate will work closely with global and regional marketing teams, MarCom, sales, and corporate marketing to plan, execute, and optimize campaigns that align with business goals and customer needs.

Job duties and responsibilities:

Lead and Opportunity Management
• Execute lead management strategies in alignment with global marketing objectives and regional plans
• Maintain and optimize lead scoring models to prioritize sales-ready leads
• Monitor the lead funnel from acquisition through conversion and identify areas for improvement
• Serve as a subject matter expert (SME) on Eloqua and related tools, helping teams understand capabilities, troubleshoot issues, and apply best practices
• Support integration with tools such as Adobe Workfront and Salesforce
Campaign Execution and Optimization
• Plan and execute integrated, multi-channel campaigns (email, digital, events, etc.) using Eloqua
• Create and manage campaign IDs and workflows
• Collaborate with global and regional teams to ensure campaigns are aligned with business priorities
• Use data and performance metrics to continuously improve campaign effectiveness and ROI
Cross-Functional Collaboration
• Coordinate with MarCom, marketing, and sales teams to ensure seamless execution of lead and opportunity management strategies
• Work with internal stakeholders across, DX, IT, and corporate marketing to plan, monitor, and optimize campaigns
• Navigate systems and processes to engage the right stakeholders and drive execution
Analytics and Reporting
• Track and report on key performance indicators (KPIs) such as lead volume, conversion rates, pipeline contribution, and campaign ROI
• Provide actionable insights to inform future campaign strategies and improvements

Qualifications
• Bachelor's degree or relevant work experience in Marketing, Business, Communications, or a related field
• 5+ years of experience in B2B marketing, preferably in the chemicals, manufacturing, or industrial sectors
• Hands-on experience with Eloqua and marketing automation platforms; familiarity with Salesforce and Adobe Workfront is a plus
• Strong analytical skills with the ability to interpret data and translate it into actionable strategies
• Excellent communication, collaboration, and project management skills
• Experience working in a global, matrixed organization is highly desirable

If you are interested, please apply to the role and include your resume. We look forward to discussing this opportunity further with you!
 

As part of our promise to talent, Kelly supports those who work with us through a variety of benefits, perks, and work-related resources. Kelly offers eligible employees voluntary benefit plans including medical, dental, vision, telemedicine, term life, whole life, accident insurance, critical illness, a legal plan, and short-term disability. As a Kelly employee, you will have access to a retirement savings plan, service bonus and holiday pay plans (earn up to eight paid holidays per benefit year), and a transit spending account. In addition, employees are entitled to earn paid sick leave under the applicable state or local plan. Click here for more information on benefits and perks that may be available to you as a member of the Kelly Talent Community.

Why Kelly® Engineering?

Your engineering skills are in demand, but how do you find the right fit? Easy. At Kelly Engineering, our team creates expert talent solutions to solve the world's most critical challenges. We connect you with leading organizations where you can collaborate on innovative projects, work with cutting-edge technologies and accelerate your growth. Whether you prefer the variety and flexibility of short-term projects or are looking for a long-term opportunity, we're here to guide you to the next step in your engineering career.

About Kelly

Work changes everything. And at Kelly, we're obsessed with where it can take you. To us, it's about more than simply accepting your next job opportunity. It's the fuel that powers every next step of your life. It's the ripple effect that changes and improves everything for your family, your community, and the world. Which is why, here at Kelly, we are dedicated to providing you with limitless opportunities to enrich your life—just ask the 300,000 people we employ each year.

Kelly is committed to providing equal employment opportunities to all qualified employees and applicants regardless of race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or any other legally protected status, and we take affirmative action to recruit, employ, and advance qualified individuals with disabilities and protected veterans in the workforce. Requests for accommodation related to our application process can be directed to the Kelly Human Resource Knowledge Center. Kelly complies with the requirements of California's state and local Fair Chance laws. A conviction does not automatically bar individuals from employment. Kelly participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

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