Marketing Manager-III – Membership Benefits Job Listing at Kelly Services in San Francisco, CA (Job ID US3635673_BH10054142)

Description

Title: Marketing Manager-III – Membership Benefits (24048)
Location: San Francisco, CA
Classification: W2 under Staffing Supplier
Contract Duration: January 5, 2026 – July 3, 2026
Compensation: $95-99/hour
Visa Sponsorship: Not provided Position Overview
A dynamic marketing team is seeking a results-driven Marketing Lead to define and execute strategies for driving awareness, adoption, and engagement with the benefits offered to members of a leading subscription program. The ideal candidate will launch new features, promote existing benefits, and ensure members realize ongoing value, working closely with cross-functional teams to create integrated campaigns powered by consumer insight. Key Responsibilities

• Develop and lead go-to-market strategies for new membership program benefits, including market definition, value proposition, and launch activities.
• Build and manage integrated marketing initiatives to increase awareness, adoption, and retention, leveraging all owned, earned, and in-product channels.
• Translate data and consumer insights into actionable campaign concepts, messaging, and programs.
• Partner with stakeholders in product, analytics, operations, engineering, finance, creative, and communications to bring benefit launches to life and drive measurable outcomes.
• Create audience-first messaging strategies that communicate the value of benefits and enhance member engagement.
• Implement ongoing marketing plans and tactics to reinforce benefit usage and increase member retention.
• Oversee campaign planning, asset development, and execution across email, paid media, app, and web channels.
• Analyze data and performance reports to continuously optimize campaigns and identify new engagement opportunities.
• Prepare and present regular internal reports summarizing results, key learnings, and actionable recommendations.

Qualifications

• Bachelor's degree required; MBA is a plus.
• 6+ years of B2C marketing experience, ideally in consumer products, technology, or subscription/membership environments.
• Proven skill in designing and implementing go-to-market strategies with measurable business impact.
• Experience collaborating across multiple functions to support new launches and program growth.
• Competence in interpreting consumer research and translating insights into marketing action.
• Successful record of building data-driven campaigns that balance creativity and strategic objectives.
• Strong communication and presentation skills with an ability to influence senior stakeholders.
• Entrepreneurial mindset and adaptability in fast-paced environments.
• Demonstrated ability to lead cross-functional initiatives and manage with a collaborative approach.

 

As part of our promise to talent, Kelly supports those who work with us through a variety of benefits, perks, and work-related resources. Kelly offers eligible employees voluntary benefit plans including medical, dental, vision, telemedicine, term life, whole life, accident insurance, critical illness, a legal plan, and short-term disability. As a Kelly employee, you will have access to a retirement savings plan, service bonus and holiday pay plans (earn up to eight paid holidays per benefit year), and a transit spending account. In addition, employees are entitled to earn paid sick leave under the applicable state or local plan. Click here for more information on benefits and perks that may be available to you as a member of the Kelly Talent Community.

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About Kelly

Work changes everything. And at Kelly, we're obsessed with where it can take you. To us, it's about more than simply accepting your next job opportunity. It's the fuel that powers every next step of your life. It's the ripple effect that changes and improves everything for your family, your community, and the world. Which is why, here at Kelly, we are dedicated to providing you with limitless opportunities to enrich your life—just ask the 300,000 people we employ each year.

Kelly is committed to providing equal employment opportunities to all qualified employees and applicants regardless of race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or any other legally protected status, and we take affirmative action to recruit, employ, and advance qualified individuals with disabilities and protected veterans in the workforce. Requests for accommodation related to our application process can be directed to the Kelly Human Resource Knowledge Center. Kelly complies with the requirements of California's state and local Fair Chance laws. A conviction does not automatically bar individuals from employment. Kelly participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

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