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Company: Kelly Services
Location: Des Plaines, IL
Career Level: Associate
Industries: Recruitment Agency, Staffing, Job Board

Description

Multimedia Marketing Specialist / Manager
Industry: Manufacturing
Location: Deerfield, IL – onsite
Salary Range: $60,000 – $70,000 per year
Job Type: Full-Time Position Summary
We are seeking a motivated and experienced Multimedia Marketing Specialist / Manager to lead and execute innovative marketing strategies within the manufacturing industry. This role focuses on the development, implementation, and performance analysis of marketing initiatives across digital and traditional channels. You'll oversee email marketing, social media, event planning, SEO, and PPC while working closely with cross-functional teams, including IT and agency partners.
This is an opportunity to take ownership of marketing strategy, elevate brand presence, and contribute directly to business growth. You'll also manage an Email Marketing Coordinator and serve as a key liaison with internal and external stakeholders. Key Responsibilities

  • Strategic Planning & Execution
  • Design and execute comprehensive, data-driven marketing strategies aligned with company goals.
  • Coordinate timelines and marketing calendars across campaigns.
  • Conduct competitive research and leverage insights for campaign refinement.
  • Email Marketing
  • Own all email marketing efforts using Klaviyo.
  • Manage segmentation, personalization, and performance optimization.
  • Supervise the Email Marketing Coordinator.
  • Digital Marketing Oversight
  • Lead digital initiatives in collaboration with agency partners (SEO, PPC).
  • Analyze Google Analytics to assess and optimize website performance.
  • Drive improvements in traffic, engagement, and conversions.
  • Social Media & Content
  • Manage company presence across Facebook, LinkedIn, Instagram, YouTube, and TikTok.
  • Create content calendars and ensure brand consistency.
  • Monitor trends and audience engagement.
  • Events & Trade Shows
  • Plan and manage logistics for in-person events.
  • Oversee event budgeting, setup, and follow-up performance reporting.
  • Cross-Functional Collaboration
  • Partner with IT to define and implement technical marketing solutions.
  • Coordinate with internal teams to support product launches and messaging.
  • Tools & Reporting
  • Use CRM systems like Helpscout, Facts, and Google Suite for marketing operations.
  • Provide performance dashboards and insights to leadership. Required Qualifications
    • Bachelor's degree 
    • 5+ years of professional experience in digital marketing, ideally in B2B environment
    • Experience in digital marketing from a manufacturer
    • Proficiency in Klaviyo, or similar system
    • Proficiency in Google Analytics  and Google Suite (Docs, Sheets, Forms, etc.).
    • Experience managing vendors and marketing agencies.
    • Strong skills in Excel and email platforms (preferably Gmail).
    • Familiarity with CRM systems
    • Demonstrated success in running integrated marketing campaigns across multiple channels.
    Soft Skills & Traits
    • Highly dependable and detail-oriented.
    • Strategic thinker with a results-driven mindset.
    • Comfortable working independently and managing multiple projects.
    • Adaptable and thrives in fast-paced, high-pressure environments.
    • Strong communication and collaboration skills.
    • Creative and solution-oriented approach to problem-solving.
    This role is ideal for someone who:
    • Is motivated by achievement and autonomy.
    • Enjoys creative marketing challenges.
    • Can shift directions quickly without losing focus.
    • Is excited to build and refine scalable marketing strategies.


    As part of our promise to talent, Kelly supports those who work with us through a variety of benefits, perks, and work-related resources. Kelly offers eligible employees voluntary benefit plans including medical, dental, vision, telemedicine, term life, whole life, accident insurance, critical illness, a legal plan, and short-term disability. As a Kelly employee, you will have access to a retirement savings plan, service bonus and holiday pay plans (earn up to eight paid holidays per benefit year), and a transit spending account. In addition, employees are entitled to earn paid sick leave under the applicable state or local plan. Click here for more information on benefits and perks that may be available to you as a member of the Kelly Talent Community.

    Get a complete career fit with Kelly®.

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    About Kelly

    Work changes everything. And at Kelly, we're obsessed with where it can take you. To us, it's about more than simply accepting your next job opportunity. It's the fuel that powers every next step of your life. It's the ripple effect that changes and improves everything for your family, your community, and the world. Which is why, here at Kelly, we are dedicated to providing you with limitless opportunities to enrich your life—just ask the 300,000 people we employ each year.

    Kelly is committed to providing equal employment opportunities to all qualified employees and applicants regardless of race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or any other legally protected status, and we take affirmative action to recruit, employ, and advance qualified individuals with disabilities and protected veterans in the workforce. Requests for accommodation related to our application process can be directed to the Kelly Human Resource Knowledge Center. Kelly complies with the requirements of California's state and local Fair Chance laws. A conviction does not automatically bar individuals from employment. Kelly participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

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