Description
Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Director, Communications Central Europe Job TitleDirector, Communications Central Europe
The CE Communications team is focused on driving programs and activities that evolve, promote and protect Mastercard's reputation among key internal and external audiences. The broader team has been designed to closely mirror the business, align to corporate and business-level objectives and support the company's efforts in delivering world-class payments experiences.
The Director of Communications, CE, will lead on the development of strategic communications programs and campaigns to advance Mastercard's reputation as a trusted, purpose-driven innovator.
The role will be responsible for driving the Communications strategy across the 11 countries that make up the Central Europe division. The role will be responsible for Mastercard's emerging platforms, enterprise and B2B product sets, and the company's work with key customers such as digital partners, fintechs governments and merchants.
In addition, the role will take day-to-day leadership of the holistic executive communications strategy in the CE region, including the direction of editorial content, advancing the presence of senior business leaders, and directing internal communications for the regional president.
Responsibilities:
Work in collaboration with the SVP Marketing Communications CE and the SVP Communications Europe and other senior business, marcomm and communications leaders in the division to develop progressive, integrated communications and marketing strategies to advance the company's mission, and evolve, promote and protect Mastercard's brand and reputation with a focus on DACH.
• Develop a go-to-market communications plan for various business units so that members of senior management are speaking with one voice on key topics and being positioned as thought and industry leaders.
• Drive the development of holistic internal and external communications campaign for Mastercard B2B, enterprise and emerging technology products.
• Partner with global communications teams to tailor programs based on understanding of regional business needs and priorities
• Identify industry and market trends to understand key perceptions, motivations and drivers related to payments, technology and security in general
• Enable greater alignment and support of regional product communications activities through incremental set of tools and processes
• Apply a data-led, earned-centric approach to digital content development and executive content
• Partner across CE comms to coordinate, direct and launch sustained internal communications programs.
• Manage and mentor a cross-function/country team
• Use measurement tools to assess the impact of communications programs to refine activities
Qualifications:
You are a motivated, curious, critical thinker, with an affinity for technology, comfortable debating the potential it has to positively impact individuals, businesses, governments and economies. You are a clear, strategic writer, capable of distilling complex arguments and propositions into accessible and compelling narratives. And you are a passionate leader and mentor, motivated by the development of teams and individuals around you, driving mutual accountability and celebrating shared success.
• Excellent English and German written and oral communications skills; flawless editing to support clear ideas
Strong media relations skills and contacts across Germany and other markets.
Track record of success in driving integrated, international media stories
• Strong relationship management skills and ability to work collaboratively and deliver results with global, multi-cultural and remote project teams
• Creative thinker possessing high level of comfort with fast-paced, dynamic work environment
• Strong ability to prioritize, multitask and manage to deadlines
• Led complex cross-functional projects locally or for several countries
• Ability to translate complex business, economic and policy issues material into easily understood, actionable programs
• Comfortable presenting complex issues to internal and external audiences
• Solid understanding of balancing and prioritizing needs of multiple stakeholders
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard's security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
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