Description
Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Manager, Global Marketing Mastercard has quickly become a leading technology company offering services that power the world of payments and beyond. As a part of Mastercard's Integrated Marketing and Communication organization, the Global Marketing team for Commercial & New Payment Flows is accountable for end-to-end B2B & product marketing. This includes leveraging customer, market and business insights and market knowledge to help identify, test and refine product messaging; developing sales enablement and B2B2B tools; and developing, executing and scaling marketing plans globally.The Global Marketing Manager works to create marketing solutions, leverage Mastercard's assets and marketing platforms, and deliver a consistent and differentiated corporate and stakeholder experience.
• Do you have a passion for Marketing?
• Are you respected for your creativity and clear communication?
• Are you comfortable dealing with ambiguity in a fast-paced environment, able to set goals for yourself and others to drive initiatives forward and deliver tangible results?
• Do you have experience supporting business development teams?
We are looking for a top performer with entrepreneurial spirit and ambition to play a key role in driving the growth of our Corporate Solutions business. The candidate should be excited to work with exceptional colleagues around the globe to accelerate awareness and product sales.
Role
• Develop marketing strategies and produce assets to ensure Mastercard teams have engaging, robust and well-thought-out narratives and sales enablement materials for a range of solutions for the Large Commercial segment. Determine the right tactics for each marketing challenge, including content marketing, sales enablement materials, branding guides, infographics, case studies, digital marketing, demos, etc.
• Help shape marketing activities by bringing customer insight to the conversation. Define and articulate customer-led value propositions, positioning, compelling reasons-to-believe that reinforce the tangible benefits and competitive advantages of Mastercard's products and solutions
• Play a part in evolving how we leverage marketing capabilities to bring products to market more effectively to drive awareness, internal and external, engagement and relevance for all counterparts and customers
• Partner closely with the Global Corporate Solutions Product teams and Business Development teams, as well as build a strong working relationship with Global Communications
• Support Regional B2B and Product Marketing teams with their efforts to drive scale in market while driving consistency of positioning and messaging, balanced with local relevance. Capture learnings and success stories to inform the development of global best practices
• Lead content management, campaign design and execution, creative production, agency management
• Ensure all content and creative execution lines up with Mastercard brand standards
About You
• Considerable experience in B2B and product marketing or product management
• Demonstrated success in translating complex product and/or technical information into clear customer narratives
• Strong leadership and standing. Influencer skills for a cross-matrixed organization with sensitivity to target audience and partners
• Sensitivity for multi-cultural, diverse background
• Proven ability to build collaborative working relationships with stakeholders at the global/regional or local level
• Ability to manage multiple projects, manage creative resources
• Strategic mindset with ability to make quick decisions in challenging, ambiguous situations
• Motivated self-driver, able to manage complex/multi-geography projects with a discipline for priority-setting and follow-through.
• Demonstrated curiosity, agility and rapid learning on new competitors, technologies, and products
• Bachelor's degree required; MBA a plus
• Preferred: Expertise in payment industry, merchant or acquirer, payment facilitator, fintech companies, and developers. Familiarity with B2B travel or freight and logistics industries a plus.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard's security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
Apply on company website
Find Connections via Linkedin
