Description
Branch Manager Sunstate Equipment Co.: Where Safety and People are Core Values We care about our People and it shows! Sunstate's Advantages
- Company truck, cell phone, and laptop provided
- Bonuses on a quarterly AND annual basis
- 401K Matching
- Amazing Benefits package
- Work boot allowance
- Rent ANY of our equipment for FREE
- Unique “My Holiday” benefit lets you celebrate any holiday without using personal time!
Duties and Responsibilities:
Talent Development, Engagement & Retention
- Create a culture where employees feel seen, valued, and supported.
- Lead daily coaching, proactive recruiting, and development activities.
- Meet and exceed retention goals through ongoing engagement strategies.
Customer Experience & Retention
- Build lasting customer relationships by anticipating needs and resolving issues quickly.
- Use structured follow-ups to improve loyalty and repeat business.
- Maintain or exceed local customer satisfaction targets.
Revenue & Business Performance
- Own execution of local sales and revenue growth plans.
- Monitor key sales metrics and drive accountability for lead conversion, customer expansion, and
margin improvement. - Take proactive action to address underperformance.
Safety & Compliance
- Champion a culture of safety and compliance; ensure zero recordable incidents.
- Model safety best practices and lead frequent safety observations, discussions, and trainings.
- Hold the team accountable to all safety standards and processes.
Sales & Market Focus
- Execute regional sales strategy at the branch level, adjusted for local customer segments and
trends. - Lead weekly sales meetings, accompany reps on customer visits, and provide insight to improve
cross-selling. - Grow market share and uncover new opportunities through team collaboration and competitive
insight.
Profitability & Financial Management
- Apply data-informed pricing strategies that balance competitiveness with profitability.
- Manage cost controls, upselling, and fleet utilization to improve branch-level financial health.
- Consistently monitor P&L and adjust local execution accordingly.
Communication & Culture
- Establish a culture of accountability and urgency through effective communication.
Provide regular updates, align the team with company goals, and create space for feedback and
dialogue. - Reinforce company values in day-to-day leadership.
- Operational Excellence & Branch Performance
- Use dispatch, yard, and service metrics (e.g., events per driver, yard/job turn time, tech productivity)
to optimize operations. - Ensure reliable service through efficient use of people, fleet, and tools.
- Drive continuous improvement—even with system limitations.
Fleet Management
- Maintain 70%+ utilization for major and 30%+ for minor equipment.
- Reallocate underutilized fleet and minimize dwell/unavailable time.
- Align fleet mix with customer demand and achieve disposal targets.
Time Management & Productivity
- Plan the work and work the plan—prioritize high-impact activities and meet deadlines consistently.
- Complete all required administrative work accurately and on time.
- Follow standard protocols and hold self/others accountable to a high standard of execution.
Required:
- Bachelor's degree in business, operations, or related field and/or the equivalent work experience
5+ years of experience in branch, operations, or sales leadership, preferably in equipment rental or
related industries. - Proven ability to lead high-performing teams, manage financials, and execute local market
strategies. - Strong relationship-building, customer service, and communication skills.
- Demonstrated experience in sales performance management and problem-solving in dynamic environments.
Preferred:
- Experience working with sales/district leadership to implement broader strategy.
- Familiarity with fleet and logistics operations.
- Track record of building engaged, accountable teams.
Requirements:
- Consistently adhere to safety policies, procedures, and guidelines
- Ability to read, write, and speak in English, bilingual a plus
- Requires full range of motion, dexterity, agility, and strength to lift one's body into/out of large
vehicles, trailers, equipment - Capable of normally lifting 25 lbs., frequently lifting 50 lbs., and occasionally lifting 90 lbs. with the
assistance of mechanical aid or lift assistance - Minimum age of 21 years required to drive Company vehicles, requires a valid driver license and
ability to maintain a good driving record qualifying to safely drive a Company vehicle for work
purposes - Class A or B CDL License a plus
- Must maintain a professional appearance
Working Conditions:
WORK ENVIRONMENT: Majority of work is performed indoors with potential exposure to the outdoor
elements. Use of personal protective equipment (PPE), including but not limited to safety glasses, gloves,
safety footwear, fall restraints, as per requirements.
PHYSICAL DEMANDS: Requires presence at assigned workstation, extended periods of standing and sitting.
Use of computer system for extended periods of time to communicate, gather and analyze information. May
require some travel (training purposes, coverage at other branches, etc.). Requires full range of motion,
dexterity, agility, and strength to lift one's body into/out of large vehicles, trailers, equipment. Capable of
normally lifting 25 lbs., frequently lifting 50 lbs., and occasionally lifting 90 lbs. with the assistance of
mechanical aid or lift assistance.
HAZARDS: There may be exposure to chemicals such as gasoline, diesel fuel, propane, and cleaning
solvents. *Each employee has a duty to be fully alert (unimpaired physically or mentally) and capable of
regularly working safely.
Apply on company website