Partner Marketing Manager - Fully Remote in the US Job Listing at WorkCare in United States of America (Job ID 279832)

Description

Job Summary

WorkCare is seeking a Partner Marketing Manager to build and scale a partner marketing function that directly contributes to pipeline and revenue growth.

This role will have a primary focus on brokers and workers' compensation-related partners, including agencies, TPAs, and other referral and influence channels that play a key role in driving commercial opportunities. This role will be responsible for activating these partnerships through targeted go-to-market strategies, co-branded campaigns, account-based engagement, and enablement programs designed to generate measurable business results.

In addition to this core channel focus, this role will also support and expand broader strategic partnerships across adjacent ecosystems, including insurance, staffing, EHS, prevention technology, background screening, law firms, and other organizations that can help extend WorkCare's market reach and revenue impact.

This is a highly cross-functional role that will work closely with sales, account management, leadership, and external partners to turn relationships into scalable growth opportunities, not just marketing activity. 

Essential Duties and Responsibilities

Broker & Workers' Compensation Channel 

• Develop and execute partner marketing strategies focused on brokers, workers' compensation agencies, TPAs, and related channel partners to drive pipeline and revenue growth  
• Build and scale repeatable partner programs that help channel partners effectively understand, position, and promote WorkCare's solutions  
• Collaborate with sales and leadership to identify and prioritize high-value broker, workers' compensation, and referral relationships aligned to commercial goals  
• Develop tailored messaging, positioning, and value propositions that resonate with broker and workers' compensation audiences  
• Launch and manage joint go-to-market initiatives 
• Support broker-driven and partner-driven account engagement strategies, including account-based marketing (ABM) initiatives where appropriate  

Strategic Partnership Growth 

• Support and expand marketing programs for additional strategic partners across adjacent ecosystems, including:  
  • Insurance and risk management  
  • Staffing  
  • EHS and prevention technology  
  • Background screening  
  • Legal and consulting partners  
• Identify and evaluate new partner marketing opportunities that complement WorkCare's growth strategy and commercial priorities  
• Develop and execute co-marketing initiatives that expand awareness, engagement, and pipeline within key target audiences and industries  

Cross-Functional & Executional Responsibilities 

• Develop and maintain partner-facing materials  

• Equip partners with the messaging, content, and support needed to effectively represent and position WorkCare's services  

• Partner closely with sales and account teams to ensure alignment on:  
  • Target accounts  
  • Campaign priorities  
  • Opportunity follow-up  
  • Account expansion opportunities  
• Track, measure, and report on:  
  • Partner-sourced pipeline  
  • Campaign performance  
  • Partner engagement  
  • Revenue contribution  
• Continuously optimize partner programs based on performance data, partner feedback, and evolving business priorities 

Perform additional duties and assume additional responsibilities as identified by manager for the efficient operation of WorkCare. 

Education & Experience

• 5-8+ years of B2B partner marketing, channel marketing, or alliance marketing experience required. 
• Proven experience supporting pipeline generation and revenue-focused marketing programs required. 
• Experience working cross-functionally with sales, account management, and external partners required. 
• Experience with CRM and marketing automation platforms required. 
• Healthcare, occupational health, insurance, or related industry experience preferred. 
• Experience working with brokers, TPAs, insurers, workers' compensation agencies, staffing agencies, EHS platforms, or consulting firms preferred. 
• Familiarity with account-based marketing strategies preferred. 

Skills and Competencies

• Strong ability to execute campaigns across multiple channels and stakeholders. 
• Strong project management and communication skills. 
• Strong verbal, written and interpersonal communication skills.
• Must be able to demonstrate the ability of maintaining privacy and confidentiality.
• Strong critical thinking skills; problem solving, and decision making.
• Must have the ability to gather data, compile information and prepare reports.
• Ability to manage multiple priorities, with attention to detail and accuracy.
• Ability to create and edit written materials.
• Ability to communicate effectively to a variety of audiences.
• Skill in organizing resources and establishing priorities.
• Demonstrate cooperative behavior with colleagues, supervisors and clients.
• Strong time management, organizational, and follow-through skills.
• Ability to meet and exceed daily and weekly individual performance goals.
• Ability to work independently as well as assisting other team members when needed.
• Strong client-facing and teamwork skills

Computer Skills

• Must be competent in the Windows operating system environment, Microsoft Office Suite (Outlook, Word, Excel and PowerPoint) and learn other software as needed.

Physical Demands

• Requires sitting for long periods of time, working at a desk.
• Some bending and stretching could be required.
• Working under stress and use of computer/phone required.
• Manual dexterity required for use of computer keyboard.
• Occasionally may be required to stand, walk, stoop, kneel and/or crouch.
• Ability to lift/move up to 15 pounds and climb stairs

Work Environment

• The noise level is usually moderate.
• Air quality is good and temperature is controlled.
• Work Environment must be free from background noise and distraction.
• At home set up must meet all Company IT, privacy, and safety requirements.

This position has an annual salary range of $105,000 - $115,000. Final compensation offered will be determined by factors such as job-related knowledge, skills, experience, and qualifications. 

Benefits for this position include paid time off; medical, dental, vision, and critical illness insurance; HSA, HRA, and FSA; life and disability insurance; EAP; 401K; legal and identity theft coverage; pet insurance and more.

The preceding statements describe the general job responsibilities and individual's qualifications inherent to this position. These are not intended to be construed as exhaustive lists. To perform this job successfully, the individual must be able to perform each essential function satisfactorily, accurately, and safely. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of their jobs. This job description may be reevaluated and/or modified at any time without notice.Every qualified individual has the same opportunity for recruitment, hire, training, transfer, promotion, compensation, benefits, employee activities, and general treatment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other classification protected by applicable local, state, or federal law.